Tips for Capturing Stories–Suzanne Driessen, 2014-15 Public Policy/Public Relations Chair

Here are the highlights and tidbits I gathered at Richard Krueger’s Using Stories for Evaluation presentation at Program Conference.

  • The problem with most Extension stories they are an accumulation of facts rather than stories.
  • If told right, stories will tug at the heart making you want to read it again and share with others.
  • If the story is about your program, ask a  colleague to collect the story. It is easier for someone to talk about you and the impact of your work when you are not present.
  • Good stories have repetition.
  • Good stories show a cause and effect relationship. Commercials do this well.
  • Start a ‘story’ file.  A good story builds over time.
  • A story has a plot with unfolding action and a resolution.  Build in character (names) and a setting.  Should have a logical flow.  Can be read, said or viewed in 1-2 minutes. Krueger suggests: start with a character (a person’s journey, experience), they have a struggle, obstacle, they need a guide (someone with expertise), the guide/program offers a plan or resources, the person takes action, results end with supporting data, end by saluting the person you helped.
  • Make the participant the hero, not you or your program.
  • A story is NOT a discussion, description, essay, reports, summary of results or rambling details.
  • See Purdue Extension at http://www3.ag.purdue.edu/extension/makingadifference/Pages/story-home.aspx
  • More about Dr. Krueger’s work at http://www.tc.umn.edu/~rkrueger/about.html
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2 thoughts on “Tips for Capturing Stories–Suzanne Driessen, 2014-15 Public Policy/Public Relations Chair

  1. This is a great summary. Thank you so much for taking the time to share it with us.

  2. I agree with Kathy – nice summary work, Suzanne! Thank you!

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