Public Policy and Relations Committee Update 3-3-17

Writing a good impact statement is hard to do

We had 11 impact submissions this year. Thank you! We will compile them for Anita to take to the Public Institute Leadership Development Conference in Washington, D.C.

NEAFCS impact statement template limits us to 40 words. This gives us no choice but to be concise. Many times our statements are too general. They read more like reports with not a lot of impact. True impact statements are hard to write.

Consider three questions as you frame your statement

(AFNR intranet, January 1, 2017)

  1. What was the need or problem you were trying to solve?
    • Focus on one issue.
    • Target the audience you want to reach.
    • One impact statement does not fit all audience. Select messages from statement and tailor to each audience.
  2. What service (course, conference, materials, curriculum, etc.) did you provide/facilitate to address the need?
    • Pick 1 or 2 things that had the biggest bang.
    • Include the relevance to improve people’s health, the economy, the environment.
    • Use active verbs.
  3. How did your service improve the lives of people in the community, etc.? The results
    • Lay it out like a sports page—
      • who’s playing– identify your audience
      • what happened and how
      • what was the score or so what–numbers with $ or %
      • Why does this score (program) matter?
      • What is interesting or surprising?
      • See Top 9 Tips for  your Impact Statement, Purdue Extension,

Quotes should extend the story

Our NEAFCS impact statements ask for quotes on the benefit of the program. Quotes should illustrate and extend your story.

This: “Though, I was skeptical at first, planting cover crops improved my overall yields over the past three years.”

Not this: “Of course, Food Safety Training was the main reason we attended this academy. These classes teach the specifics. It was very interesting and informative, as well as, being a requirement to legally sell cottage foods.”

Snap a photo

Pictures tell a story! Our Extension program story. Be sure to take action photos when out and about. Take photos to help educate your point. Take photos to tell the story about your program and its impact. Be sure to have your subject(s) complete Extension’s PhotoVideo Release form.

Resources for you

Impact statements tell a compelling story, gets attention (published in the national NEAFCS impact statement report) and gets funded. Check out Pitching your Story on our extension Intranet.

More to come! The professional development committee is exploring this topic for our professional development day.

Suzanne Driessen and Becky Hagen Jokela

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One thought on “Public Policy and Relations Committee Update 3-3-17

  1. Thanks, Suzanne and Becky! The information you shared on the hangout and in this post is excellent! Impact statements are vital to our work …and yet most of us struggle with writing them effectively. You’ve provided a great start! I look forward to learning more and putting it into practice.

    Thank you! Kathy B

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