Focus on relevance, relationships and results from 2017 programming efforts

You do great work – share your impact with the nation!
Deadline is January 12, 2018

Are you busy reflecting and writing your 2017 accomplishments for your year-end professional assessment? As you write about your program’s’ reach and impact, please also complete this Share Your Story Template. Send to Becky hagen022@umn.edu by January 12th, 2018. (Becky and Suzanne will review and notify you if more information is needed.) Your great work will be shared with legislators at the 2018 Public Institute Leadership Conference in April.

You can complete more than one form. Categories are: childhood obesity includes prevention and youth SNAP-Ed and EFNEP, community health & wellness include PSE–policy, system and environment and adult SNAP-Ed, diabetes, financial management, food & nutrition, food safety, healthy homes & the environment include preventing falls, improving children’s lives, and protecting our resources – family life. Minnesota can submit three impact statement per category.

Tips for submissions

  • 40 word limit per section. Don’t repeat anything you already submitted on the form, ie. Program names, numbers reached, etc.
  • Consider three questions as you frame your story: (AFNR intranet, January 1, 2017)
  1. What was the need or problem you were trying to solve?
    a. Focus on one issue
  2. What service (course, conference, materials, curriculum, etc.) did you provide/facilitate to address the need?
    a. Pick 1 or 2 things that had the biggest bang.
    b. the Relevance to improve people’s health, the economy and the environment
    c. Use active verbs
  3. How did your service improve the lives of people in the community, etc.? The results
    a. Lay it out like a sports page—who’s playing– identify your audience, what happened and how, what was the score or so what, ie. Affect—numbers with $ or %. Why does this score (program) matter? What is interesting or surprising? (Top 9 Tips for your Impact Statement, Purdue Extension).
    b. Our impact statements ask for quotes on the benefit of the program. Include a quote from program participants, any partners or collaborators and the need and benefit of your program to illustrate or extend the story. Quotes should illustrate and extend your story. For example, “Though I was skeptical at first, planting cover crops improved my overall yields over the past three years.”
  • Community partners include volunteers.
  • Photos are optional but are very powerful. Submit high-resolution photos with some visible branding, ie. UMN Extension logo shirt, logo on curriculum, logo on screen or display.
  • You can submit any other supportive materials, ie. program summaries, reports, links, etc.

Information is compiled into a National NEAFCS Impact Statement report. This report is shared with our USDA stakeholders and legislatures. See previous reports here.

Becky Hagen-Jokela and Suzanne Driessen and NEAFCS – Minnesota Affiliate Public Policy Committee Co-Chairs

Advertisements

2017 Impact Statements Now Online

78% of Minnesota’s program impact submissions landed a spot in National’s final copy. The National NEAFCS Impact Statement reports are shared with our USDA stakeholders and legislatures. In addition, we created a Minnesota impact statement, which Anita Harris Hering will bring to Washington representing our association at the Public Issues Leadership Development Conference. Congratulations and thank you for your submissions.

The Minnesota programs featured in the 2017 NEAFCS Impact Statements are:

HEALTH AND NUTRITIONSchool food staff putting food on plate

  • Smarter Lunchrooms incorporates research-based strategies to increase healthy food choices by students. Extension Educators trained and certified 57 Smarter Lunchroom Technical Assistance Providers in Minnesota schools. As a result, children make healthier food choices.
  • Food pantries across Minnesota learned how to use techniques encouraging clients to make healthier food choices. Techniques include product placement on shelving, produce display containers, client choice, signage, recipes and support from volunteers. Through Extension’s Healthy Nudges at Your Food Shelf and Nudging to Health for Volunteers programs, over 200 staff and volunteers are now trained nudgers.

IMPROVING CHILDREN’S LIVES

  • Parenting in the Age of Overindulgence online course taught 149 participants to identify and avoid overindulgence utilizing learning tools. 98% identified examples of overindulgence and 95% chose the “Test of Four” tool to determine overindulgence situations.

FINANCIAL MANAGEMENT 

Lori, Becky, Sara webinar photo

  • 165 professionals use Taxes 101 while working with low- to moderate-income Minnesotans. 97% felt confident or very confident using Extension’s information to help their clients make the most of tax season.
  • Your Money, Your Goals financial toolkit trainings empowered 151 front-line staff from 77 agencies. 95% of the trainers agreed the training prepared them to use the toolkit.

FOOD SAFETY 

  • Homemade food from cupcakes to pickles sold in Minnesota are safer because of Extension’s Cottage Food: Keep it Safe! Keep it Legal program. As a result, cottage food producer registrations increased by 95% to 1930 producers. Each producer can earn up $18,000/year—an economic impact of over $9 million to Minnesota’s economy.

These impact statements are an excellent resource to find out what other Extension educators are doing in your field. We look forward to seeing your impact stories from this year!

Suzanne Driessen and Becky Hagen Jokela
NEAFCS-MN Affiliate Public Policy & Relations Co-chairs

Public Policy and Relations Committee Update 3-3-17

Writing a good impact statement is hard to do

We had 11 impact submissions this year. Thank you! We will compile them for Anita to take to the Public Institute Leadership Development Conference in Washington, D.C.

NEAFCS impact statement template limits us to 40 words. This gives us no choice but to be concise. Many times our statements are too general. They read more like reports with not a lot of impact. True impact statements are hard to write.

Consider three questions as you frame your statement

(AFNR intranet, January 1, 2017)

  1. What was the need or problem you were trying to solve?
    • Focus on one issue.
    • Target the audience you want to reach.
    • One impact statement does not fit all audience. Select messages from statement and tailor to each audience.
  2. What service (course, conference, materials, curriculum, etc.) did you provide/facilitate to address the need?
    • Pick 1 or 2 things that had the biggest bang.
    • Include the relevance to improve people’s health, the economy, the environment.
    • Use active verbs.
  3. How did your service improve the lives of people in the community, etc.? The results
    • Lay it out like a sports page—
      • who’s playing– identify your audience
      • what happened and how
      • what was the score or so what–numbers with $ or %
      • Why does this score (program) matter?
      • What is interesting or surprising?
      • See Top 9 Tips for  your Impact Statement, Purdue Extension,

Quotes should extend the story

Our NEAFCS impact statements ask for quotes on the benefit of the program. Quotes should illustrate and extend your story.

This: “Though, I was skeptical at first, planting cover crops improved my overall yields over the past three years.”

Not this: “Of course, Food Safety Training was the main reason we attended this academy. These classes teach the specifics. It was very interesting and informative, as well as, being a requirement to legally sell cottage foods.”

Snap a photo

Pictures tell a story! Our Extension program story. Be sure to take action photos when out and about. Take photos to help educate your point. Take photos to tell the story about your program and its impact. Be sure to have your subject(s) complete Extension’s PhotoVideo Release form.

Resources for you

Impact statements tell a compelling story, gets attention (published in the national NEAFCS impact statement report) and gets funded. Check out Pitching your Story on our extension Intranet.

More to come! The professional development committee is exploring this topic for our professional development day.

Suzanne Driessen and Becky Hagen Jokela

Outcomes and Impacts: The difference between ho-hum and projects with punch!

Outcomes and Impacts: The difference between ho-hum and projects with punch! 

Focus on relevance, relationships and results

Outputs, Outcomes and Impact are easily confused, because they all sound results oriented. What is the difference? Outputs, generally, are numbers of classes you offered or the number of participants that were reached. Outcomes and Impacts answer the question, “So What?” Impacts, generally, are the numbers with “$” or “%” next to them.

Outputs show where you directed your efforts, but Impacts show the strongest results of your efforts! We need both Outputs and Outcomes and/or Impacts to tell a compelling story; one that gets attention, funding or continues to get funded.

If you only have Outputs to report and no Outcomes or Impacts, you need to take the time to plan for impact data collection when you plan your project. Think ahead and incorporate the generation of Impact data in your plan of work.

Impacts, the best quality data, considered the Golden Egg in reporting project results, is what our legislators and stakeholders need to make compelling arguments to support or sustain Extension efforts. Without a large industry base to advocate for FCS Extension, it is up to us all to share powerful results of our work.

Here are 2016 NEAFCS IMPACT example sections that show Outputs and Outcomes and/or Impact:

Kansas educated 7,117 Kansans through Medicare plan comparisons and benefits covered explanations. Nearly half of participants changed prescription drug or Medicare advantage plans to a plan that better met their needs. This resulted in total savings of $3,699,295, or an average savings of $1,180 per person changing plans.

Wisconsin has over 16,000 children experiencing their parents’ divorce each year. To help families in need, Supporting Children with Parent’s Divorce or Separation was offered in 268 co-parenting programs to over 3000 participants that affected over 2400 children. Results included a reduction of inter-parental conflict and increased cooperation.

Arkansas taught personal finance in 200 communities reaching 5,896 people. As a result, program participants reported a total of $15,553 saved and in reduced debt.

In 2000 classrooms in Michigan, Extension educators provided classes to 54,329 students. Ninety-nine percent of teachers reported that children have an improved awareness about good nutrition with 85% reporting improvement in trying new foods, 73% increase in fruit and 67% increase in choosing vegetables. Overall, children are making healthier food choices.

Join us to help elevate the quality of our 2017 NEAFCS IMPACT statements. Data is due to Suzanne Driessen, driessen@umn.edu by January 20, 2017.

Adapted from: Hyde, G., Garden-Robinson, J. (2016). Outcomes and Impacts: The difference between ho-hum and projects with punch! A Memo to NEAFCS Members from the Public Affairs Education Subcommittee. National Extension Association of Family & Consumer Sciences.

Promote “Dine In” Campaign and Take the Pledge

Promote “Dine In” Campaign and Take the PledgeDiningInLogo.jpg

December 3rd, 2016 is “Dine In” day. National Extension of Family Consumer Sciences  and American Association of Family & Consumer Sciences, sponsors of the Family Consumer Science day, ask you to prepare and eat a healthy meal with your family on December 3rd. Here is checklist to promote this event:

  • Commit to dining in on December 3rd. Take the dine in pledge.
  • Take a photo of your family preparing a healthy meal and post it to Facebook, Twitter, and/or Instagram using #FCSday and #healthyfamselfie.
  • Change your Facebook profile photo to the I’m “Dining In” logo.
  • Ask your friends and family to “Dine In.”
  • Pin your favorite family meal recipes to a “Dining In” Pinterest board.
  • Add the “Dining In” logo to your email signature.
  • Promote “Dining In” to family, friends and program participants.
  • Visit the “Dine In”  to access resources.
  • Send us photos and stories about your “Dine In” experience to driessen@umn.edu.

Thanks for getting involved in your association’s public relation campaign.

Suzanne Driessen & Becky Hagen Jokela, NEAFCS-MN, Public Policy/Public Relations Co-Chairs